"So what makes your steak sandwich so good?  How'd you win Best of Philly?  You haven't even been open for a year?  There are famous cheese steak places that have been open for decades."

"We use rib eye.  We slice it fresh every day.  We don't use oil for cooking, makes it too greasy.  We cut it thicker than most so it feels like you're biting into beef.  Beef should be thick."

Probably like the famous places open for decades used to do it back when they became famous.

Sonny's hamburgers are fresh ground rib eye too.  The ends that can't be sliced for steaks are ground for the burgers.